Multidisciplinary Design & Marketing
Scroll down for project info.
Project Description:
'Tha Juice,' named after a song by five-piece funk-fusion band Starship Mantis, was brewed for Fresh Fest 2019. The label design incorporates Starship Mantis' funky style and includes themes of outer space, a nod to the artwork from the group's latest release, Black Hole Radio AM/FM, and reflects the fruity flavors, typical of New England IPAs.
Project Description:
Pittsburgh musician, Byron Nash teamed up with Helltown Brewing on a special collaboration beer, BLQ METAL, a west coast-style IPA. Byron and Helltown Brewing were originally paired together to create a collaboration for Fresh Fest 2018 – the nation’s first Black brew festival. For the 2019 release, Helltown needed a dynamic cross-marketing campaign leading up to its debut at the Federal Galley on Pittsburgh’s North Shore.